Digital marketing is the best option and most effective way for companies and individuals to market services and goods online through various digital marketing means and channels. Through the Bachelor of Digital Marketing program students can learn how to use digital means of communication in content management and marketing, search engine optimization (SEO), corporate identity and brand industry, as well as how to use digital means of communication to meet the needs and aspirations of consumers. After graduating, students will understand how to incorporate online reputation management into general company marketing initiatives.